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Editor's observations: Contract Packaging Assn. annual meeting

Experts tell contract packager and CPG company attendees to get to the point quickly, that creating tension is healthy, and that good listening skills carry high value.

Jim_George
Jim_George

The pressure on consumer packaged goods companies to get the right product out the door in the right volume at the right time has never been more crucial than today in responding to ever-shortening windows in which to sell products to consumers. Unnecessary downtime or other delays equal missed opportunity.

Contract packaging is playing a huge role in helping CPG companies meet these demands, and it’s clear to me after listen to the opening morning of discussions at the Contract Packaging Association’s annual meeting in Tucson, AZ, that there is a sizeable amount of opportunity just waiting to be explored out there.

How to harness it? Well, Jeff Hayzlett of The Hayzlett Group mentioned in an engaging opening keynote (delivered very effectively via videoconferencing) that a good start is understanding that the average adult’s attention span spans a mere 8 seconds. How you use those fleeting moments can make all the difference in forging an effective CPG company-contract packager relationship.

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