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YOU influence personalized medicine

As we’ve been reporting here and in our sister publication Healthcare Packaging, innovation in prescription and OTCs is key to bracing the pharma industry’s profits.

β€œPersonalized medicine (PM) has been described as β€˜the right drug, for the right patient, at the right time, at the right dose.’  National health systems and private payers would like to add β€˜at the right price, as well.”

This according to Angelo DePalma, a writer/consultant whose opinions appear in an article posted last week in Eye for Pharma.

An individualized treatment based on each patient’s unique physical/biological needs, PM is contrary to the model most pharmaceutical developers have been using for years. But it is taking hold and could be a boon to an industry which has been watching β€œbig pharma’s one-size-fits-all approach to drug development,” unravel for some time.

Its future looks bright, according to DePalma, because it reallocates healthcare resources more equitably and in the direction of patient benefit.  β€œAt best,” says DePalma, β€œthe industry would recoup lost revenues through better patient compliance and higher prices, at least in some markets.”  Still, some experts say wide availability of personalized medicine is 10-20 years off.

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