YOU influence personalized medicine

As we’ve been reporting here and in our sister publication Healthcare Packaging, innovation in prescription and OTCs is key to bracing the pharma industry’s profits.

“Personalized medicine (PM) has been described as ‘the right drug, for the right patient, at the right time, at the right dose.’  National health systems and private payers would like to add ‘at the right price, as well.”

This according to Angelo DePalma, a writer/consultant whose opinions appear in an article posted last week in Eye for Pharma.

An individualized treatment based on each patient’s unique physical/biological needs, PM is contrary to the model most pharmaceutical developers have been using for years. But it is taking hold and could be a boon to an industry which has been watching “big pharma’s one-size-fits-all approach to drug development,” unravel for some time.

Its future looks bright, according to DePalma, because it reallocates healthcare resources more equitably and in the direction of patient benefit.  “At best,” says DePalma, “the industry would recoup lost revenues through better patient compliance and higher prices, at least in some markets.”  Still, some experts say wide availability of personalized medicine is 10-20 years off.

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