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Sizzling sleeves boost lamb's taste appeal in meat case

Lamb traditionally has been a slow-moving item in the meat aisle.

Aisle 9 designed innovative SBS chipboard sleeves, from Warneke Paper Box Co., that call attention to the product line. They’re printed offset in four-color process with a glossy aqueous coating to give the graphics extra visual sizzle. The cartons also include a die-cut window that highlights the shape and design of the brand logo and also enable shoppers to see the bagged meat inside the cartons.

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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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