Eye-tracking and packaging

Do the "eyes" have it when it comes to how shoppers vote on the effectiveness of packaging design?

Sterling Anthony

Jun 23, 2010

Sterling Anthony, CPP

Sterling Anthony, CPP

Eye-catching

Our List of Cobot Palletizing Solutions

Our List of Cobot Palletizing Solutions

List: Digitalization Companies From PACK EXPO

List: Digitalization Companies From PACK EXPO

Annual Outlook Report: Automation & Robotics

Annual Outlook Report: Automation & Robotics

Machinery Basics

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How Do Horizontal Form/Fill/Seal Machines Work?

Liquid Filling Equipment Package This Pmmi

A Video Overview of Liquid Filling Machines

Vffs Bagging Equipment

What Can You Package on a Vertical Form/Fill/Seal Machine?

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A Look into the World of Cartoning Equipment

Through the Line: Packaging and Processing

Through the Line Podcast: Logitech Switches to Paper for Mouse Packaging

How has online shopping changed the needs of packaging? Computer peripherals and software company, Logitech, has nearly completed a transition from plastic clamshells to paper-based packaging for its hallmark computer mice. The switch comes after online shopping and environmental concerns grew in its customer base, meaning customers have less of a desire to see the product while in the packaging.

(From left) David Love, EVP & chief strategy officer, Printpack (FPA member and moderator); Pat Keenan, packaging R&D, sustainability, General Mills; and Teo Medellin, director of corporate packaging sustainability, Procter & Gamble.

P&G, General Mills Step Up to Make Flexible Film Recycling Economically Viable

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EPR at the Intersection Between Brands and Flexible Packaging Converters

Proposed campaign to educate consumers on flexible packaging recyclability via Store Drop-off or other alternative collection method, even ahead of potential curbside collection.

Why Consumers Don't Recycle Flexibles & What to Do About It

Semi-automatic Liquid Drum Filler Increases Operator Efficiency

Semi-automatic Liquid Drum Filler Increases Operator Efficiency

Conveyor setup secrets from top CPG manufacturers

7 proven steps to eliminate downtime and boost packaging line efficiency. Free expert playbook reveals maintenance, sequencing, and handling strategies.

Conveyor setup secrets from top CPG manufacturers

Annual Outlook Report: Sustainability

The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.

Annual Outlook Report: Sustainability

Products

DCC Automation's Evolution Round Bottle Caser

Round Bottle Caser

DCC Automation’s Evolution Round Bottle Caser is a versatile, hygienic solution that handles bottles from 8 ounces to 1 gallon, delivering high-speed, servo-driven precision, quick changeovers, and a compact, washdown-ready design for a wide range of industries.

Integrated Lane Dividing Solution

Box Handling Solution

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PELV Showcase 2025

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July/Aug 2025

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Downloads

Enticement Images 1080x1080 Pw Ai Packaging Ebook 2025

How AI is Making Packaging Robots Smarter and More Adaptable

1136 Pw Humanoid Robots

Humanoid Robots in Packaging and Processing: 2025 Status Report

Enticement Images Imu 300x250 Pw Coveying Feeding Ebook 2025

Conveying, Feeding & Inserting e-book

1133 Pw Cartoning

Researched List: Fast Changeover Cartoning Equipment