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Peering into medical device packaging trends

Package/product integrity, costs, counterfeiting, sustainability, and design issues add complexity to medical device manufacturer challenges today and tomorrow.

iStock_medical_future
iStock_medical_future

Packaging isn’t to blame for all drug and medical device errors, “but we can contribute and help” to reduce those errors, believes Dr. Jane Severin, director of technology for Oliver-Tolas Healthcare Packaging.

Severin, who holds a BS and PhD in Packaging from Michigan State University, and has worked in engineering and senior management positions for Schering-Plough, Cardinal Health, Bayer Corp., Baxter Healthcare and others, presented “Medical Device Packaging—Current & Future Trends,” June 10 at the Medical Packaging Update conference held during MD&M East in New York.

Product and package integrity is essential in preventing errors, Severin reported, noting, “a major reason for packaging-related product recalls in the device industry has to do with defective packaging that has the potential for a breach in sterility, not an actual breach.”

Maintaining product and package integrity gains in importance as distribution chains expand globally, facing more vigorous temperature and humidity challenges. Severin also mentioned that medical device manufacturers (MDMs) continue to be pressured by “cost, cost, cost, and the drive to reduce scrap.”

Beyond integrity issues related to maintaining a sterile barrier he identified the key packaging challenges and issues facing MDMs remain counterfeiting/diversion, brand integrity, data standards, user needs (including an aging population, combination products, medication and device factors, sustainability, and costs. “The basic challenges facing MDMs remain fairly constant while the complexity of these challenges increases constantly.”

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