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FDA warning reminds us of labeling's impact

Seemingly basic details, such as a product’s name, or the amount of drug in a tablet, can pose potential patient safety risks if that information is confusing or inaccurate, as two current examples attest.

iStock_FDA_label_warning
iStock_FDA_label_warning

What’s in a name? Plenty, according to the U.S. Food and Drug Administration. On Feb. 17, the agency noted that Novartis Consumer Health Inc. “agreed to change the name of Maalox Total Relief to one that does not include the word ‘Maalox’ and will change the drug’s packaging to avoid further confusion.”

The problem, says the FDA, is that Maalox Total Relief and other Maalox over-the-counter products relieve different symptoms. Bismuth subsalicylate, the active ingredient in Maalox Total Relief, “is chemically related to aspirin and may cause similar harmful side effects such as bleeding,” notes the article on the FDA Web site, which says Maalox Total Relief may not be appropriate for individuals with gastrointestinal ulcer disease, those recovering from viral infections, or those taking certain drugs.

“We want companies to consider the potential for name confusion when choosing names for their drugs,” says Carol Holquist, R.Ph., director of FDA’s Div. of Medication Error Prevention and Analysis, in the article.

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