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Disruptive innovation in packaging

Vincent Ferry, packaging development manager in dairy products at Danone R&D France, shares his thoughts on disruptive innovation.

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PW: How do you define disruptive innovation?

Ferry: Think rupture, a radical change, a breakthrough, a clear difference between the before and after. It’s got nothing to do with incremental innovation, which is more evolutionary in nature, more of a variation around an existing solution. Both incremental and disruptive innovation are needed. But disruptive innovation more clearly distances you from your competition.

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