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Coors' label shows beer temperature

A thermochromic label that debuted in May indicates when Coors beer is at the optimal drinking temperature.

Pw 8524 Coors Label

Coors Brewing Co. of Golden, CO is taking the guesswork out of wondering how cold its beer is. The label on the company’s Cold Activated Bottle for 12-oz glass bottles of Coors Light indicates when it’s ready for drinking. Thermochromic inks used on the label’s white lettering and Rocky Mountain icon turn blue once the beer reaches optimal drinking temperature.

The labels are printed by Inland Label & Marketing Services (www.inlandprinting.com) using Chromazone™ thermochromic ink from LCR/Hallcrest, LLC (www.hallcrest.com).

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