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A-B re-embraces teardrop bottles

In February and March 2007, Anheuser-Busch Companies, Inc., St. Louis, MO, rolled out Michelob Lager and Michelob Light in redesigned, easy-grip, teardrop-contoured bottles, based on the original package design launched in 1961.

Pw 8792 Ab Teardrop Bottle

Eduardo Pereda, director of marketing, Michelob Family, Anheuser-Busch, Inc, says, โ€œthe teardrop bottle was originally created to make the beer immediately identifiable in even a darkened bar or restaurant, and weโ€™re going back to those roots.โ€

Suppliers and details regarding the glass bottles, crowns, labels, or related packaging equipment were not divulged.

In conjunction with the re-introduction of the teardrop amber glass bottles, A-B has launched 100% all-malt recipes for Michelob products. Pereda notes, โ€œwe think the tradition of the bottles and the all-malt recipes will give beer drinkers two great reasons to rediscover Michelob.โ€

A third reason is elegant, custom-designed bar glasses, available for use in select bar and restaurant service venues, created by A-B in partnership with Riedel Development USA (www.riedel.com).

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