Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Snack cake cartons get quarter-century face-lift

Interstate Bakeries Corp., Kansas City, MO, introduced new graphics for multipack boxes of Hostess-brand snack cakes. According to Hostess, the new design represents the first major packaging graphics change in 25 years.

Pw 10447 Hostess

New graphics appear on boxes of Hostess Cup Cakes, Twinkies, Ding Dongs, Ho Hos, Suzy Qs, and Mini Muffins products.

The 15-pt SBS box materials are supplied by International Paper and Georgia-Pacific, and converted by Malnove and Rock Tenn. Some printing is done in gravure, and some is offset lithography. The new boxes incorporate six or seven colors, depending on the product variety. Graphics are designed by S.W. Baker Associates.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?