New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

Snack cake cartons get quarter-century face-lift

Interstate Bakeries Corp., Kansas City, MO, introduced new graphics for multipack boxes of Hostess-brand snack cakes. According to Hostess, the new design represents the first major packaging graphics change in 25 years.

Pw 10447 Hostess

New graphics appear on boxes of Hostess Cup Cakes, Twinkies, Ding Dongs, Ho Hos, Suzy Qs, and Mini Muffins products.

The 15-pt SBS box materials are supplied by International Paper and Georgia-Pacific, and converted by Malnove and Rock Tenn. Some printing is done in gravure, and some is offset lithography. The new boxes incorporate six or seven colors, depending on the product variety. Graphics are designed by S.W. Baker Associates.

Introduced in select markets last summer, the new packaging fuses Hostess’ traditional colors with updated product photography and contemporary graphics. Hostess marketing director Kevin Kaul comments, “The fresh look of the new package design energizes our iconic products, while appealing to the nostalgic value of the Hostess brand.” —Judy Rice

See sidebar to this article: Foams market faces rising costs and environmental regulations

Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub