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Swanky card packs nearly triple wine merchant's gift sales

Sherry-Lehmann, a New York wine merchant, faced this marketing challenge: Develop a new service to increase sales, and make the tone seamlessly complement the chic of its Manhattan store.

Pw 10790 Sherry Lehmann

“We had made the decision to offer gift cards to help increase business and give more flexibility to gift buyers,” explains Michael Aaron, Sherry-Lehmann chairman. But the merchant needed the right design to appeal to its high-end wine customers.

The answer came in colorful “DigiSmart” gift cards from AGI Media Packaging, a division of MeadWestvaco’s Consumer Packaging Group. “The gift cards have been successful beyond our wildest dreams, nearly tripling our sale of gift purchases,” Aaron says.

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