Truffles from Godiva Chocolatier Inc., New York City, are nothing to trifle with. Launched in fall 2004, Truffles entice selective chocolate connoisseurs through packaging that promises a richly rewarding epicurean adventure.
“The package design evokes the sensory experience of the new Truffles line,” explains Massoud Mansouri, Godiva’s senior art director. “The material selection successfully conveys elegance and sophistication, enhancing product presentation, gift-giving and of course, consumption.”
