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Godiva's boxed artistry beckons

Godiva Chocolatier uses distinctive high-end packaging for both visual and tactile appeal.

Attention to detail characterizes the complex converting effort for Godiva's Truffles line.
Attention to detail characterizes the complex converting effort for Godiva's Truffles line.

Truffles from Godiva Chocolatier Inc., New York City, are nothing to trifle with. Launched in fall 2004, Truffles entice selective chocolate connoisseurs through packaging that promises a richly rewarding epicurean adventure.

“The package design evokes the sensory experience of the new Truffles line,” explains Massoud Mansouri, Godiva’s senior art director. “The material selection successfully conveys elegance and sophistication, enhancing product presentation, gift-giving and of course, consumption.”

Tied up in a brown bow, the box’s rich chocolate color provides a tasteful background for the gold foil embossing of the Godiva emblem. The lid’s distinctive arched edge reflects the circular shape of each individual Truffle.

The rigid two-piece boxes used for Truffles are supplied by McLean Packaging. “Working with Godiva is always a challenge, they push the limits,” says McLean’s Joe Greenberg, manager, Godiva account team.

Essential to the lid’s impact-and the impact of the packaging—is an outside layer of Iridescents by Corvon®, a 7-mil latex saturated material with a suede-like feel supplied by Fibermark. Corvon combines color and depth to create a surface that shimmers as the viewing angle changes. Embossed with FiberMark’s proprietary Bengaline pattern, the material has a depth that subtly tempts shoppers to touch it. When they do, the overall visual and tactile experience is luxurious, and the brand communication is complete, according to Godiva.

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