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In my humble opinion... (sidebar)

A step not taken often enough by packaging engineers is to spend time in retail stores to see how their display packaging works. Without doing that, package developers cannot fully understand the traps packages encounter and how those traps negate a display’s impact.

Case in point: a display pallet for a hard goods brand at a home center store. The display pallet featured well-thought-out corrugated display shippers. Die cuts in the shippers showcased the product inside. Shippers were arranged on the pallet in a way that let shoppers see them from all four sides of the pallet. They presented the product in the best light. Good work by the developers.

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