Case in point: a display pallet for a hard goods brand at a home center store. The display pallet featured well-thought-out corrugated display shippers. Die cuts in the shippers showcased the product inside. Shippers were arranged on the pallet in a way that let shoppers see them from all four sides of the pallet. They presented the product in the best light. Good work by the developers.
In my humble opinion... (sidebar)
A step not taken often enough by packaging engineers is to spend time in retail stores to see how their display packaging works. Without doing that, package developers cannot fully understand the traps packages encounter and how those traps negate a display’s impact.
Dec 31, 2004
Machinery Basics
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
