Using imagesource branding, the applebrandsourceās proprietary Internet research tool, designers identified the visual cues and emotional connections involved as consumers make purchase decisions among pain relief brands. The imagesource tool enabled the design company to develop an āemotional profileā of the consumer, helping to choose appropriate images. Designers selected bright, warm colors, as well as illustrations depicting people in motion. The prominent logo connotes a sense of warmth and is accompanied by additional information text centered on the face of the package.
Warm design
Pfizer Consumer Healthcare recently introduced the Ben-Gay Pain Relieving Patch to the U.S. market. The pharmaceutical giant turned to applebrandsource, a New York-based design company, to create a high-visibility package that aims to leverage brand equity.
Mar 31, 2004
Companies in this article
Machinery Basics
How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read MoreNew ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read More