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Outlaw line shrinks from aluminum

Houston-based Pennzoil-Quaker State is in the middle of a significant shift to plastic bottles and SleeveCo full-body shrink-sleeve labels for its line of Outlaw car care products.

Pw 13806 Outlaw1

The firm’s 12-oz fuel injector cleaner led the way this summer. Like the eight or so other products in the Outlaw line, the injector cleaner used to be sold in litho-printed aluminum bottles. According to Michael Howe, manager of product development for Pennzoil-Quaker State, these bottles had to be ordered and inventoried in advance, a task described by Howe as time-consuming, laborious, and costly. By switching to a clear plastic bottle decorated by a shrink-sleeve label, the firm has not only reduced the materials cost of the package but also shortened delivery lead times and simplified inventory. The benefits already gained are significant, says Howe. But as additional Outlaw products morph into the new package, the savings will be dramatic and the simplification in inventory most welcome, he says.

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