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Time to market 'Vanish'es

To get on the bandwagon of oxygen-action cleaners, Reckitt Benckiser selected polypropylene cups, injection-molded and decorated by RPC Containers Blackburn for its new Vanish Oxi Action.

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Sold in Europe, the fabric care product is designed specifically to care for large stains.

The tapered-to-nest white PP cups sell in 500-mL and 1-L product sizes. They’re direct-printed by RPC in several colors, including the Vanish signature pink, which is also the color of the overcap. Because of the special manufacturing technique used for the product, it was produced at a specialized plant in Austria. RPC had to make its first delivery under a tight timetable, and it’s now shipping about 400ꯠ each month to meet demand.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability