Ionic Communications Group (Cincinnati, OH), a brand development firm, collaborated with One80 designers to provide the branding and graphic communications for the new package. The 32-oz bottle is uniquely shaped to look like a drainpipe. According to designers, this pipe imagery is immediately recognizable in a retail context next to the competition, driving home the core values of the brand. Functionally, the package delivers an array of attributes including a no-splash feature, centralized hand position, ergonomic handgrip, and integrated thumb pad for optimal control in gripping and pouring. The graphics tie in well with the bottle shape, integrating the pipe.
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