The ice cream tubs feature savory product photos and clear product identifiers to help differentiate between flavors. Designers took Cumberland’s great pride in the quality of their products and reflected it in the packaging by capturing a wholesome, farm-fresh image with simple, uncluttered photography and design. Cumberland Farms is a chain of 700 convenience stores on the East coast that manufactures its own bakery, soda, and ice cream lines. —ALR
Ice cream packaging redesign
To help breathe new life into its ice cream packaging, Cumberland Farms enlisted Sheaff Dorman Purins (Boston, MA). Working with Cumberland Farms’ marketing and manufacturing departments, Sheaff designers conducted competitive research and explored a variety of approaches to develop new flavors, a new structure, and a new look for the packaging.
Jan 31, 2003
Companies in this article
How AI is reshaping CPG manufacturing operations
Today’s CPG companies are faced with mounting challenges in their manufacturing operations. You have the data that could help you, but can you turn that data into knowledge? See how artificial intelligence can help. Learn what’s working for Pfizer, Post, and Smithfield.
Read More