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Winn-Dixie leverages its own brand name (sidebar)

A chipper category

Pw 16177 Bbq

Among the first products to be redesigned were potato chips, which were updated and changed from the Crackin’ Good brand (below) to Winn-Dixie. The new bags (right), in sizes including 5½ oz and 12¼ oz, were introduced into stores earlier this year.

“Potato chips have been a real success story,” enthuses John Opasinski, Winn-Dixie’s director of corporate brand marketing. “It’s an important, high-volume category, with outstanding packaging exemplified by companies like Frito-Lay. Our product graphics and the entire product presentation are superior to those we had before.

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Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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