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Miller debuts Skyy Blue 'malternative'

Skyy Blue, a 12-oz malt-based alcoholic beverage, debuts this month in a cobalt blue glass bottle similar to the one that helped make Skyy Vodka a success.

Pw 16554 Skyy Blue

(see Packaging World, Dec. ’94, p. 22, or packworld.com/go/skyy)

Developed and marketed via a partnership between Milwaukee-based Miller Brewing Co. and Skyy Spirits of San Francisco, Skyy Blue will be available nationwide next month in six, 12- and 24-count packs.

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