
âWe pulled out all the stops to create a package and product that would not be just another âme tooâ to [energy drinks] already on the market,â says Don Vultaggio, FVSâs chairman and product designer.
The aluminum can from Ballâs Metal Beverage Container Operations (Broomfield, CO) is printed offset in five colors. The injection-molded silver cap is supplied by Transmonde Marketing Group (Brooklyn, NY).
AriZona Rx Extreme retails nationwide for $1.99. New York wholesalers include a cooler door suction rack for retail display. âWhen our âbottle rocketsâ are lined up on those racks,â says Vultaggio, âthey look like a fleet of rockets ready for takeoff.â (EF)