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Anheuser-Busch'tees up'golf-ball can

Beginning Feb. 26, 2001, St. Louis-based Anheuser-Busch made Michelob and Michelob Light available nationwide in new 12-oz aluminum cans with a golf ball decoration embossed onto can fronts and backs.

Pw 17673 S Pw 0401 047

Cans are manufactured in-house by A-B with embossing equipment from Alcoa Packaging Machinery (Crawfordsville, IN). A slightly heavier sidewall is needed to withstand embossing compared to a conventional, nonembossed can, though the added weight or sidewall thickness was not identified by A-B.

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