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Del Monte pioneers salsa in aseptic cartons

Mexico's Del Monte company responds to market with chunky salsas packed aseptically in easy-to-open paperboard cartons.

Six-color graphics and the Del Monte brand name have helped Productos Del Monte introduce purees and salsas in aseptic paperboa
Six-color graphics and the Del Monte brand name have helped Productos Del Monte introduce purees and salsas in aseptic paperboa

To launch the new line, the company created a partnership with SIG Combibloc Mexico, a subsidiary of SIG Combibloc (Columbus, OH). A complete processing/packaging line was installed at PDM's plant at Irapuato, Guanajuato, Mexico. The heart of the new line is the Model CF606AF packaging system.

The ability to sterilize and fill particulates is the key reason PDM was able to introduce salsas in aseptic cartons holding 210 g, says Tere Lozano, marketing director for PDM.

"The fact that we could aseptically pack small chunks permitted us to use this package for our salsa products. Our salsas have chunks of tomatoes and peppers, and this is something other aseptic carton systems couldn't handle, at least here in Mexico," says Lozano. "This is one of the primary reasons why no other company launched a salsa here. We are among the first companies in Mexico to use Combibloc equipment."

While the ability to aseptically pack particulates made the Combibloc system appealing for salsas, the tomato puree products in both 210- and 360-g sizes had a different need.

The tomato puree category is very price-driven, Lozano says. "So we needed a package that would allow us to compete at economical prices."

Along with being cost-competitive, the PDM pack adds easy-opening convenience. "Yes, the laser-cut carton finish makes our cartons very easy to open, much easier than our competitors'. With our cartons, the consumer doesn't need scissors or any other implement to open the package. It can be easily torn open by hand," Lozano points out.

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