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Gravure printing goes for the gold

This year's winners in the Golden Cylinder Awards competition include packages for golf balls, root beer and oil filters.

The Golden Cylinder Awards competition recognizes excellence in gravure printing. Shown here are three of the packaging winners:
The Golden Cylinder Awards competition recognizes excellence in gravure printing. Shown here are three of the packaging winners:

Twenty-one winners were awarded Golden Cylinder Awards in the 30th annual awards competition sponsored by the Gravure Assn. of America. Six of those were in packaging-related categories including the three shown here.

The winner for the Inks & Substrates category was Shorewood Packaging Corp. (New York, NY) for its work on the 12-count carton for Wilson's Staff Titanium Double Ti golf balls.

These innovative new balls contain titanium, as reflected by the metallic-looking carton. Shorewood used a combination of gravure and offset printing on a proprietary narrow-web system. The paperboard cartons are printed in 10 colors on 18-pt solid bleached sulfate board.

Jeff Christensen, golf ball marketing manager at Chicago-based Wilson, says the response to the package and the product has been good. "The packaging stands completely apart from the other golf balls on the market," says Christensen. "The golf ball was launched in 1996, and during 1997, it was the number-one selling new golf ball."

The balls are available nationally and retail for $35 to $48 per dozen.

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