This photo shows Mentadent's PET toothpaste packs.
Designed by Milan-based studio Reverse Innovation, Unilever’s Mentadent Maximum Protection toothpaste range now appears on the shelves with a graphic restyling and the addition of two new clinical/specialist varieties, making a total of four latest-generation products aimed at achieving complete oral hygiene.
Packaging consists of a printed outer PET pack that enables consumers to see an inner tube made in laminated silver. The tube contains 75 mL of toothpaste. Suppliers and packaging material details were considered proprietary for the package, which is distributed in Italy. Unilever did not comment on the packaging at press time.
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