Born to fill the gap between healthy but boring snacks and fun snacks full of artificial ingredients, new Buck Wild tortilla, popcorn, and snack mix products feature real ingredients in complex, bold flavors, with packaging that is equally as audacious.
Jen DeSplinter, Senior Brand Manager for Buck Wild, explains the inspiration behind the brand name: “We looked for a name to convey a bold taste experience, but that was also grounded in and inspired by real—or found in the ‘wild.’ Our consumers like our name because it can be interpreted in different ways based on their experience.”
