Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Pouched gels prove 'fun and different'

“I think people respond to the package initially because it’s fun and different. But once they use it, they find it’s functional as well.” That’s how Amy Baldwin of Plano Molding Co. of Plano, IL, describes consumer response to the stand-up pouch recently added to the firm’s Caboodle’s Pure Heaven line of bath and shower gels.

Pw 16796 Caboodles

Both 2.5- and 10.5-oz plastic bottles of the product, aimed at girls aged 10 to 18, have been available since the line was launched in October 2000. The pouch is simply another packaging alternative, says Baldwin. Cost comparisons of bottle vs pouch are not available, she adds.

Launched this past May, the 13-oz pouches use a push/pull dispensing system. Also incorporated in a bottom corner of the pouch is a small circular hole from which the pouch can be hung in the shower.

Kapak (St. Louis Park, MN) makes the pouches from a three-layer adhesive lamination of 60-ga nylon/48-ga polyester/5-mil linear low-density polyethylene. The polyester is reverse-printed on a gravure press in two colors. Distributor Expac Corp. (Montvale, NJ) supplies the premade pouches.

Filled by a contract packer in California, the Pure Heaven pouches sell for $3.99 and are available primarily at mass merchandisers across the country. (PR)

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report