More consumers are requiring a green approach to packaging if a product is to be included in what marketers refer to as their “consideration set” at shelf.
Environmental Leader.com cites research from Datamonitor and Packaging Gateway showing that more consumers are on the lookout for packaging that helps in the effort to prevent climate change. Some 57% of consumers said in one survey that it is important to buy ethically or socially responsible products, and 42% said they are altering their habits to do so.
Fetzer Vineyards and United Biscuits are two companies cited in the article that are joining in the effort to reduce material usage in packaging and increase recycled content. They join companies including Method Products, Kraft, and Kellogg’s in recent efforts to become greener with their packaging initiatives.
Many additional examples are detailed at greenerpackage.com.
