Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

French Rabbit came first

Boisset’s first alternative package for wine was French Rabbit, a 1-L Tetra Pak Prisma®. Like Yellow Jersey, this paper/foil/polymer lamination was launched through Ontario’s LCBO and was driven largely by environmental concerns. The promotional tag line accompanying the launch: “One smart rabbit. Savour the wine. Save the planet.”

Pw 8296 Boisset Fr Rab Db

Environmental claims made by LCBO at the time of the launch included these:


• The French Rabbit format reduces packaging waste about 90% over wine in glass and costs much less to recycle than colored glass.

• It takes 25 trucks filled with bottles to equal just one truck filled with empty Tetra Pak containers, which are knocked-down blanks made of paper/foil/film.

• Only 4% by weight of what consumers bring home is packaging vs. about 40% for bottled wine.


Boisset now markets French Rabbit in 10 countries, including the U.S. and France. It has also launched French Rabbit in a 250-mL Prisma format. Four units in a corrugated wraparound corrugated sell for about $10.50 per four-pack.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Smart Filling Equipment Selection Guide
Discover the six critical factors that determine filling equipment success and avoid costly selection mistakes that drain profits.
Read More
Smart Filling Equipment Selection Guide