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Keebler trumpets 'hand puppet' pouch

Last month, Elmhurst, IL-based Keebler Co. introduced stand-up contour pouches for its new 7-oz Elf® Grahams snacks. The pouches are meant to be used as hand puppets after the product is consumed.

Dotted lines and copy that reads, "to make puppet, cut empty bag here," show consumers where to cut the pouch to provide space for a hand. Sold in both honey and cinnamon versions, the collectible packs feature images of Keebler's Ernie the Elf on front panels and other "Elfin friends" on back panels.

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