"It's the only package we know of with this type of shape for a liquid concentrate on retail shelves," says Frank Igo, CEO for the San Diego, CA-based company. Beach Brew Gourmet Iced Tea and Beach Brew Gourmet Lemonade are designed for easier mixing by consumers. Each 1-oz package makes 2 qt. Sold singly or in multi-packs, Beach Brew is stressing the versatility of the small package for the retailer. Design firm Scott Ross (Glenview, IL) helped Igo flesh out his concept for the pitcher-shaped pouch, as well as for his graphic theme, which displays a summer beach scene. Lithotype (San Francisco, CA) supplies the film, a four-layer structure comprising an external layer of 48-ga polyester/10# low-density polyethylene/.00035 foil/11/2-mil LLDPE. The film is printed offset in five colors. Rollstock is sent to an unspecified contract packager, where pouches are produced through a form/fill/ seal operation. Introduced at the FMI show in May, six flavors of Beach Brew began appearing in warehouse and grocery stores nationwide last month. Suggested retail price is about 99¢ for single pouches, about $7.49 for a 12-pack.
Mixing into the marketplace
Originally a producer of iced tea concentrate for foodservice, Beach Brew Beverage Co.'s first retail introduction comes in an attention-getting package: a die-cut pouch resembling a pitcher and containing a liquid iced tea concentrate.
Aug 31, 1996
Companies in this article
Machinery Basics
Check out new technology from 2,500+ packaging & processing suppliers
PACK EXPO International is where you can discuss real-world problems with experts and land on innovative ideas. Discover every new packaging and processing trend, see machinery in action and learn sustainable solutions from experts.
Read MoreNew e-book on Multipacking and Case Packing
Read how to extend the life of your case packing equipment and best practices for efficient shrink bundling operation. Plus, learn the differences between wraparound & regular slotted containers.
Read MoreDownloads