Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Mixing into the marketplace

Originally a producer of iced tea concentrate for foodservice, Beach Brew Beverage Co.'s first retail introduction comes in an attention-getting package: a die-cut pouch resembling a pitcher and containing a liquid iced tea concentrate.

Pw 24547 Oriaproof 14

"It's the only package we know of with this type of shape for a liquid concentrate on retail shelves," says Frank Igo, CEO for the San Diego, CA-based company. Beach Brew Gourmet Iced Tea and Beach Brew Gourmet Lemonade are designed for easier mixing by consumers. Each 1-oz package makes 2 qt. Sold singly or in multi-packs, Beach Brew is stressing the versatility of the small package for the retailer. Design firm Scott Ross (Glenview, IL) helped Igo flesh out his concept for the pitcher-shaped pouch, as well as for his graphic theme, which displays a summer beach scene. Lithotype (San Francisco, CA) supplies the film, a four-layer structure comprising an external layer of 48-ga polyester/10# low-density polyethylene/.00035 foil/11/2-mil LLDPE. The film is printed offset in five colors. Rollstock is sent to an unspecified contract packager, where pouches are produced through a form/fill/ seal operation. Introduced at the FMI show in May, six flavors of Beach Brew began appearing in warehouse and grocery stores nationwide last month. Suggested retail price is about 99¢ for single pouches, about $7.49 for a 12-pack.

Conveyor setup secrets from top CPG manufacturers
7 proven steps to eliminate downtime and boost packaging line efficiency. Free expert playbook reveals maintenance, sequencing, and handling strategies.
Read More
Conveyor setup secrets from top CPG manufacturers
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO