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First Use of New Pouch Technology

Inside the pouch is a food-grade membrane heat sealed to the pouch material. Laser-cut into this membrane are slits that widen into holes when a consumer squeezes the top of the pouch, thus releasing product in a sprinkle-like dosing fashion.

Push & Dose is a bottom-gusseted standup pouch with a perforated tear-off top that holds 1 to 3 oz of product depending on product density.
Push & Dose is a bottom-gusseted standup pouch with a perforated tear-off top that holds 1 to 3 oz of product depending on product density.

Packaging innovation comes in all shapes, sizes, and materials. Sometimes it also has a way of surfacing in out-of-the-way and unexpected places. Like the Lofoten Archipelago, a remote and incredibly beautiful part of Norway that juts out into the Norwegian Sea way up in the northwest corner of the country. That’s where Angelita Eriksen and Tamara Singer co-founded Lofoten Seaweed back in 2016.

How did this small startup become a first adopter of a new packaging technology? It goes something like this. Eriksen was born in a small fishing village in Lofoten, so she knows the Arctic waters and coastline. Singer grew up in New Zealand, where, thanks to her Japanese mother, both algae and seaweed—increasingly viewed these days as “superfoods”—were everyday fixtures on the menu. The friendship between these two women and the combination of their backgrounds led to the launch of their business: wild-harvesting underwater plants by hand, drying them in a specially developed drying room, and packaging them for sale in specialty shops as well as in the Continente chain of supermarkets in Portugal. Recently this women-owned startup became the first in the world to commercialize an innovative pouch technology called Push & Dose Sprinkle Pouch system. Lofoten Seaweed became the first in the world to commercialize an innovative pouch technology called Push & Dose Sprinkle Pouch system.Lofoten Seaweed became the first in the world to commercialize an innovative pouch technology called Push & Dose Sprinkle Pouch system.

Push & Dose is a bottom-gusseted standup pouch with a perforated tear-off top that holds 1 to 3 oz of product depending on product density. It lets users release sprinkles or spices or fish food or just about any other flake-type product by simply inverting the pouch and squeezing the top two corners toward the center. Inside the pouch is a food-grade membrane heat sealed to the pouch material much like a roll-fed zipper reclosure feature is applied to a pouch. Laser-cut into this membrane are slits that widen into holes when you squeeze the top of the pouch, thus releasing product. The holes narrow back down to slits when the consumer stops squeezing. While this is no hermetic seal, it’s effective enough to keep the dried spices inside the package in such good shape that best-if-used-by dates are typically 18 months. (Click here to view a Push & Dose Sprinkling Pouch video.)

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INTRODUCING! The Latest Trends for All Industries at PACK EXPO Southeast