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The global packaging press

Like editorial bookends, the Lead Off and Insiders columns in last month’s Packaging World both addressed how important it is for packaging professionals to be aware of global trends and opportunities.

The Lead Off column addressed China and packaging equipment, while Insiders looked at Brazil and flexible packaging technologies.

We return this month to considerations of the global marketplace by recommending a unique source known as IPPO, or, the International Packaging Press Organization. If you’re a stakeholder in the packaging value chain seeking information about packaging as it’s perceived and practiced in markets other than your own, IPPO is a resource you should be aware of.

IPPO was founded in 1975 by a small group of enthusiastic packaging journalists who, first and foremost, understood the importance of packaging to the global marketplace and to society in general. They thought that packaging knowledge could be improved on a much broader scale if the journalists covering it formalized their relationship and met on a regular basis. It wasn’t long before they had established a solid relationship not only amongst themselves but also with the leading institutions that are active in packaging, including the World Packaging Organization (WPO) and the Association of European Producers of Steel for Packaging (Apeal). Also plugged into IPPO are the sponsors of major packaging exhibitions such as interpack, Pack Expo, Emballage, and Ipack-Ima—all of which set aside a room for an IPPO meeting at their shows.

IPPO elects a board of officers every three years during interpack in Dusseldorf, the meeting that is most heavily attended by the 80 or so dues-paying members who now belong to IPPO. It’s been my privilege to serve on the board since interpack 2008.

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