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30 wine label ideas, but be careful about your message!

Wine is fast losing its stodgy image. The label is becoming a more versatile marketing tool, engaging shoppers with new types of brand ‘personality.’

Wine packaging is becoming much more personal and personable with shoppers. Vintners are giving the label much wider latitude to show whimsy, display humor, and even reflect cultural trends such as the Op Art movement.

Wine marketers are calling on the label to display much more marketing muscle than ever because consumers are becoming more discerning in their purchases, across virtually every category. Besides a product that works, they want a brand that “hits home” with their personal sense of style.

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