Redesigned mousetrap takes category to new level

As the Scotts Co. designed an improved mousetrap, it also issued this challenge to its creative team: Design a package that is on a par with the new product.

Pw 3927 Scotts Pkg4

The new Ortho Home Defense MAX Kill & Contain Mouse Trap doesn’t snap fingers or paws, according to Group 4 President Frank von Holzhausen. It includes a fully enclosed trap housing with a spring-loaded moving floor that captures and contains the mouse and tail, a “mouse caught” indicator, and an easy grab-tab, and it requires no poisonous bait.

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