New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Alluring label graphics for new fruit smoothies

In June 2008, Sunny Delight Beverage Co., Cincinnati, OH, introduced a new line of nutritious fruit smoothies called FruitSimple in 40-oz, custom-curved PET bottles supplied by Graham Packaging (www.grahampackaging.com).

Pw 5952 Sunny Delight

The product is cold-filled and capped with color-coded polypropylene closures supplied by Rexam Plastic Packaging (www.rexam.com). Flexo-printed in 8 colors, the 360-degree, heat-shrink PETG film labels are supplied by Seal-It, a division of Printpack, Inc. (www.printpack.com).

Label graphics showcase color-coded printing and vivid illustrations of the fruits used in the four flavors—Strawberry Banana, Mixed Berry, Orange Mango, and Pomegranate Blueberry. The high-shelf-impact shrink labels cover the plastic bottles from just under the cap to the bottom of the container, allowing ample room for nutrition data and other product information. The 100% pure fruit smoothies with no sugar added initially are being marketed in Wal-Mart stores. Average retail price per 40-oz bottle is $3.59.

Sunny Delight principal engineer Chuck Shuford notes, “We already had a partnership with Printpack. Seal-It provided excellent customer service and met our quality requirements and shipment demands under tight timing. Consumer response to the product and packaging has been strongly positive. FruitSimple Smoothies offer a practical way for moms to get fruit into their kids’ diets.”

Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub
How AI is reshaping CPG manufacturing operations
Today’s CPG companies are faced with mounting challenges in their manufacturing operations. You have the data that could help you, but can you turn that data into knowledge? See how artificial intelligence can help. Learn what’s working for Pfizer, Post, and Smithfield.
Read More
How AI is reshaping CPG manufacturing operations