The product is cold-filled and capped with color-coded polypropylene
closures supplied by Rexam Plastic Packaging (www.rexam.com).
Flexo-printed in 8 colors, the 360-degree, heat-shrink PETG film labels
are supplied by Seal-It, a division of Printpack, Inc.
(www.printpack.com).
Label graphics showcase color-coded printing and vivid illustrations of
the fruits used in the four flavors—Strawberry Banana, Mixed Berry,
Orange Mango, and Pomegranate Blueberry. The high-shelf-impact shrink
labels cover the plastic bottles from just under the cap to the bottom
of the container, allowing ample room for nutrition data and other
product information. The 100% pure fruit smoothies with no sugar added
initially are being marketed in Wal-Mart stores. Average retail price
per 40-oz bottle is $3.59.
Sunny Delight principal engineer Chuck Shuford notes, “We already had a
partnership with Printpack. Seal-It provided excellent customer service
and met our quality requirements and shipment demands under tight
timing. Consumer response to the product and packaging has been
strongly positive. FruitSimple Smoothies offer a practical way for moms
to get fruit into their kids’ diets.”
