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New product from old packaging

TerraCycle is churning out new products and new product ideas at an incredible rate. Following is a sampling of some of its new products and initiatives in 2007:

• Rolling out with a Seed Starter in a 36-cell molded pulp tray that’s biodegradable.
“You can cut the cell out of a TerraCycle seed tray and plant it right in the ground,” says Zakes. Each cell is prefilled with worm poop—solid, not liquid. TerraCycle’s Robin Tator says the company adds a spray coating of beeswax into the cells to provide enough of a moisture barrier before breaking down. A label and shrink film complete the package.
• Garden Fertilizer twin-packs of two 20-oz bottles retail for $11.97.

• Potting Mix in reused 1-gal HDPE milk jugs retails for $4.99.
The company also has a number of products in development, including Plant Spikes packaged in 2-L containers that are cut in half. The spikes are topped with reused bottle caps that act as a cushion when the spikes are hammered into the ground. The company is also debuting new initiatives this fall in parallel to its well-established Bottle Brigade and is soliciting organizations to join at its www.terracycle.net Web site.

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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report