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New product from old packaging

TerraCycle is churning out new products and new product ideas at an incredible rate. Following is a sampling of some of its new products and initiatives in 2007:

• Rolling out with a Seed Starter in a 36-cell molded pulp tray that’s biodegradable.
“You can cut the cell out of a TerraCycle seed tray and plant it right in the ground,” says Zakes. Each cell is prefilled with worm poop—solid, not liquid. TerraCycle’s Robin Tator says the company adds a spray coating of beeswax into the cells to provide enough of a moisture barrier before breaking down. A label and shrink film complete the package.
• Garden Fertilizer twin-packs of two 20-oz bottles retail for $11.97.

• Potting Mix in reused 1-gal HDPE milk jugs retails for $4.99.
The company also has a number of products in development, including Plant Spikes packaged in 2-L containers that are cut in half. The spikes are topped with reused bottle caps that act as a cushion when the spikes are hammered into the ground. The company is also debuting new initiatives this fall in parallel to its well-established Bottle Brigade and is soliciting organizations to join at its www.terracycle.net Web site.

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