Betta Foods, Australia's largest manufacturer of ice-cream cones and specialty confectionery products, is introducing a resealable feature on its Natural Real Fruit Flavored Liquorice AllSorts and Liquorice Bullets candy packages.
The benefit of a resealable feature is twofold," says John Roumelle, marketing manager at Betta Foods. "It serves as a visual differentiating factor at point of purchase, and it allows our brands to stand out based on the added convenience.
Betta Foods partnered with Zip-Pak (www.zippak.com) and Propac Industrial Pty Ltd. (www.propac.com) to commission a new Propac form/fill/seal AV-2.2 machine that applies Zip-Pak press-to-close zippers on polypropylene laminated film packaging for the liquorice range.
The machine packs AllSorts in 8.78-oz (250-g), 14.05-oz (400-g), and 35.27-oz (1-kg) gusseted stand-up bags and Bullets candy in 7.025-oz (200-g) and 4.05-oz (400-g) pillow pouches.
