A Flair For Self-Venting

Vapor-release pouch technology from Flair Packaging Intl. Corp. (www.flairpackaging.com) provides a “hole” new way to achieve microwave convenience.

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A sealed, self-venting hole in a corner of the gusseted stand-up pouch permits food such as hot cereals or soups to be heated in a microwave without piercing or tearing the package.

Commercialized in Korea in 2005 by several companies for microwavable soups including broccoli and mushroom (see photo), the technology is being marketed in the United States, hence its appearance at the FMI show. Vice president of marketing Charles Miller expects U.S. introduction this fall for a breakfast food or entrée.

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Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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