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A Flair For Self-Venting

Vapor-release pouch technology from Flair Packaging Intl. Corp. (www.flairpackaging.com) provides a “hole” new way to achieve microwave convenience.

Pw 9823 P07p55a

A sealed, self-venting hole in a corner of the gusseted stand-up pouch permits food such as hot cereals or soups to be heated in a microwave without piercing or tearing the package.

Commercialized in Korea in 2005 by several companies for microwavable soups including broccoli and mushroom (see photo), the technology is being marketed in the United States, hence its appearance at the FMI show. Vice president of marketing Charles Miller expects U.S. introduction this fall for a breakfast food or entrée.

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