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Water debuts in shapely SUPs

Wasatch IceWater Co., Park City, UT, has introduced its natural artesian spring water in 16-oz (473-mL) stand-up flexible pouches supplied by Ampac Flexibles, unit of Ampac Packaging LLC.

Pw 10228 Ice Water

The U.S. Department of Agriculture granted the Park City IceWater brand permission to be labeled as “artesian water from glacier ice.” And Wasatch did its homework to find just the right packaging for this pristine water.

Craig Binks, the company’s chief operating officer, notes, “This water flows from the aquifer to the plant at a cold 41 degrees Fahrenheit without seeing the light of day. It comes straight out of the ground chemical-free. We have a unique product, and we wanted a unique package.”

Binks adds, “The pouch requires 75-percent less energy to produce and 95-percent less landfill compared to PET bottles. We chose Ampac Flexibles as our pouch supplier because they produce high-quality pouches.”

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