Coffee pouches: quality printing plus savings

The new packaging is the recipient of an FPA Gold Award for Printing Achievement.

Supplied in preprinted rollstock form to Loblaw’s co-packer for forming, filling and sealing, the packaging material is a 3-ply structure of reverse-printed polyester/foil/ polyethylene. It is flexo-printed in 8 colors using Genpak’s Opaltone system. As Frank Gottvald, Loblaw’s vp of design, explains, “The new Opaltone printing process eliminates the need to print in gravure, thus enabling a cost savings of approximately $3ꯠ per SKU on etching of rotogravure cylinders.”