Dashboard dining gets a new player

Add grapes to the growing list of fresh-cut produce showing up in high-impact, graphically appealing, consumer-friendly, convenience-oriented packages found at the local supermarket.

Pw 11115 Welchsgrapes

Single-serve “grapes on the vine” from Welch Foods of Concord, MA, are now rolling out nationwide. The 5-oz portions retail for $1.75. Refrigerated shelf life is 17 days for red grapes, 12 days for green.

Detailed material specs are considered proprietary, says Paul Klutes, product manager of new ventures at Welch Foods. “It took us about two years to get where we are, so if anybody wants to follow, let them go through what we went through,” he says.

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