The packaging gave Jel-Sert an innovative way to bring its glutamine-fortified endurance beverage to market.
The pouches are made of polyester/foil/nylon/polyethylene and feature Smart Spout™ reclosable tops. The dispensing assembly, which is hermetically sealed to the package structure, consists of a polyethylene fitment with a no-spill spout incorporating a silicone valve, topped by a tamper-evident, polypropylene EZ Turn Cap from Seaquist Closures. The closure assembly is brightly colored and ergonomically designed for easy opening, drinking/pouring, reclosing, and eliminates the need for a straw. Product contents only can be accessed by squeezing the container to force the liquid up through the one-way silicone valve and out through the spout. After product is evacuated, the packaged can be flattened, requiring minimal waste stream disposal space.
Bearing 8-color graphics and high-definition printing, the box-like shape of the package enables attention-grabbing, 4-panel billboard presentation of graphics and product information. The package also enables up to 50% larger fills compared to more traditional 2-sided pouches. In addition, the rectangular footprint of the package provides greater stand-up stability.
Energice is filled into 500ml QuadPAKs on continuous-motion Hensen CMF-200 filling equipment at speeds of approximately 200/minute. Product non-refrigerated shelf life is estimated at two years, with real-time testing expected ultimately to support a three-year shelf life. The products were introduced into national distribution through General Nutrition Centers (GNCs) in March 2004, and consumers have responded well to both the product and the packaging.
Kapak’s QuadPAK pouch is a recipient of a DuPont Silver Award. —Judy Rice
