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Sugar packaging is in for a change

Long viewed as a commodity product requiring the simplest, most inexpensive packaging possible, granulated sugar is getting all gussied up these days (see packworld.com/go/c142).

Pw 11423 Imperial

The latest example, from Imperial Sugar of Sugar Land, TX, is a bottom-gussetted stand-up pouch with a resealable zipper. It reaches store shelves this month.

Consumer testing by Imperial found that consumers preferred the pouch over the traditional paper bag because the pouch is leakproof and resealable. The firm thinks retailers will be excited about the new package, too.

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