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Get Ideas From Packaging Competitions (sidebar)

Among the better sources of ideas on how to use packaging as a marketing tool are packaging competitions. Many competitions post winners on Internet sites, allowing a quick scan of good ideas with narratives that give you insights on what the judges saw as positives in packages.

Among the competitions and Internet sites are:

The DuPont Awards

Go to www.dupont.com/packaging/awards.

Flexible Packaging Association

Go to www.flexpack.org. and click on “View Winners of the 2004 Flexible Packaging Achievement Awards.” Deadline for the 2005 competition is Dec. 3, 2004, and you can get information on entering at www.flexpack.org.

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