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Adding eye and opening appeal

Harris Ranch’s Cookhouse Classics precooked beef entrees are now generating more eye- and easy-opening-appeal, thanks to new graphics in its new lidding film.

Earlier this year, the Selma, CA-based beef processor worked with local designer Zylka Design to develop new graphics for its lidding from Curwood. The film itself now has a matte finish and has incorporated Curwood’s EZ Peel® opening feature.

“We were attempting to create a whole new look that would really highlight the product itself,” says Bruce Berven, Harris Ranch vice president of marketing. “We eliminated a lot of the darker colors of our former design for a lighter background that makes the photography jump out.” Zylka worked with a local photographer and food stylist on the images.

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