Espoma grows new bag line

New side-gusseted, flat-bottom plastic bags at plant food maker Espoma necessitate a new robotic palletizer, stretch-wrap bundler, and bag sealer.See video

Espoma's new robotic palletizer handles the output of three packaging lines. The newest line is for plastic bundles (above) of
Espoma's new robotic palletizer handles the output of three packaging lines. The newest line is for plastic bundles (above) of

The Espoma Company is reportedly the first in North America to use the U-Pack™ package for its 4-, 5-, and 10-lb bags of plant food (shown below). From Bischof + Klein, the premade bags have been used in Europe and the Far East for pet food and treats, and for coffee.

At Espoma, these plastic bags replaced paper versions last year, allowing bags to be merchandised outside with the plants and flowers they help grow. The switch to plastic led to the company’s acquisition of new and more efficient packaging equipment highlighted by a robotic palletizing system from Automated Production Systems. The robotic system handles output from three packaging lines, two of which produce 25-, 35-, and 50-lb plastic bags. The third line, Espoma’s newest and most automated, produces the plastic-bundled U-Pack bags. Equipped with a Fanuc articulating arm, the robotic system also picks and places pallets and slip sheets as necessary.

The new line includes a modified filler from Parsons-Eagle, a new SIG Doboy top sealer, and a new stretch-wrap bundling machine made by Hagemann in Germany. Hagemann is represented in the United States by BC Technologies.

Recognizable bags

The bags are recognizable by their two side gussets and flat, square bottom. To make the U-Pack, B+K first manufactures the film. It reverse-prints an outer polyester layer flexographically in six colors. Separately, it adhesive-laminates the printed film to an inner polyethylene sealant layer. The overall structure is 4.5 mils for the 4- and 5-lb bags, 5.25 mils for the 10-lb size. B+K then uses new bag-making equipment to fabricate the bags. The company prefers not to identify the equipment maker. Bags are made in four different dimensions for the three different product weights to accommodate differences in density. The dimensions range from 51?2”Wx31?8”Dx141?4”H to 7”Wx41?2”Dx163?4”H. Espoma uses the U-Pack for 33 different stockkeeping units.

For the 75-year-old Millville, NJ-based, fourth-generation family business, graphics for the new bags create a “family” design that brings all the company’s products under one design created for the recent change from paper to plastic bags. “We’re in the specialty and premium end of the lawn and garden business,” explains Serge Brunner, Espoma’s vice president. “We believed our previous bags had equity, good customer recognition, and loyalty. Yet, we wanted to upgrade bag graphics and add marketing appeal.”

Jeremy Brunner, Serge’s son and the company’s general manager, says that Espoma worked on graphics with an agency called Eggz. Specifically, he says, “the Espoma logo with a grouping of flowers is now used as a banner for all of our premium-blend Tone products. They’re also used for two other product lines: Organic Traditions for anything that’s natural or organic, and Quick Solutions for products that use fast-acting synthetic nutrients. The changes made it easier for consumers to understand that the three product lines are different, but are part of one family.” Last year, Espoma completed a three-year transition to plastic by converting all of its small bags to the U-Packs.

Although Espoma changed graphics and bag material, it wanted to maintain the previous paper bag’s flat bottom and side gussets, which yield more space for copy. “We were one of the first companies to use these bags,” Serge Brunner recalls.

“We not only liked the bag style, but we also had the equipment set up to package it,” says Jeremy Brunner. “Once we started a search for a plastic bag that was similar to our paper bag, the options narrowed quickly. We discovered B+K through your magazine,” he says during a recent Packaging World visit. “It was a perfect match because we needed the bag and B+K was looking to [introduce the bag commercially] in North America. B+K had a lot of experience with this style of bag in Europe. So we hooked up with them.”

Equipment changes

Before adding the new equipment for the U-Pack bags, Espoma’s small-bag packaging process hadn’t changed much for about 60 years, with seven people used to package 10 bags/min in a semi-automatic process. The Parsons machine, added in the ’90s, runs 50 small bags/min, 25 each per redundant fill head, regardless of bag size. The redundancy means that even if one side requires maintenance, the 25/min rate on the other side would more than meet the company’s goal.

To accommodate the plastic U-Packs, minor modifications were made in the machine’s two bag magazines that enable mechanical picker heads with vacuum cups to more easily grab the individual bag and place it under the filling station. The two in-line filling stations are mounted a few feet apart. At each of the two filling stations, opener arms, also equipped with vacuum cups, open the bag for filling.

Once the bags are filled, the vacuum is turned off and the bags are gently dropped a few inches onto a discharge conveyor. The conveyor vibrates while side belts hold the bags in place as they are conveyed downstream. The vibration helps the bags regain their square shape, which tends to round out at the bottom after the product fill.

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