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Sleeve labels fly at White Rock

Late last year, Lewiston, ME-based White Rock Distilleries switched to full-body, shrink-sleeve labels for its 50-mL (far right in photo) line of glass-bottled premixed martinis and vodkas sold at retail and to airlines.

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Label graphics are designed to mimic the previous frosted-glass versions (left side of photo). SleeveCo gravure-prints the full-body shrink-sleeve labels in eight colors, using 2-mil clear polyvinyl chloride film from Bonset America.

Sleeve labels are applied to the 50-mL glass bottles by White Rock on two new EZ-100-series label applicators from Axon. Heat tunnels shrink the sleeve labels onto glass bottles sourced through distributor Saxco.

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