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Countering the counterfeiters

Aventis Pharma Argentina is using a printed holographic push-through blister pack to fight counterfeiters of its popular Novalgina analgesic tablets.

Pw 14440 Aventis1

Counterfeit packages were giving Aventis Pharma Argentina a painful headache, particularly for its popular Novalgina analgesic tablets.

To relieve its pain, representatives from the company’s site in San Isidro, Buenos Aires, Argentina, began working with Argentinian representatives from Hueck Foils in 2001.

“Novalgina tablet [packages] have always been counterfeited,” says Claudia Ponce, quality operations manager at Aventis Pharma. “It significantly reduced Novalgina sales, especially in 2001 and before. Apart from the economic harm, it [counterfeiting] could become a risk to the patient. Counterfeits come from Paraguay and Argentina.

“The aim was to find a primary packaging alternative to reduce the possibility of counterfeiting,” she continues. “Hueck had developed its Protecco® [anticounterfeiting blister foil] program that combined several security elements and achieved reliable results.”

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