Countering the counterfeiters

Aventis Pharma Argentina is using a printed holographic push-through blister pack to fight counterfeiters of its popular Novalgina analgesic tablets.

Jim Butschli

Jun 30, 2003

Counterfeit packages were giving Aventis Pharma Argentina a painful headache, particularly for its popular Novalgina analgesic tablets.

To relieve its pain, representatives from the company’s site in San Isidro, Buenos Aires, Argentina, began working with Argentinian representatives from Hueck Foils in 2001.

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