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Pez juice launched in pouch

In the candy business, Pez in its refillable dispenser is a classic. Now Leading Brands, Inc., is marketing a Pez shelf-stable juice, in a 8.54-oz (250-mL) “no-spill” stand-up pouch topped with a collectible Pez character.

Pw 15298 Pez Juice

When the injection-molded character is twisted off, the consumer sips the beverage through a straw that extends from the tamper-evident pouch closure positioned beneath the character. Richmond, British Columbia, Canada-based Leading Brands introduced Pez 100% Juice in October. It’s sold in four flavors in Canada, and in the United States through Leading Brands of America. The Cheerpack premade pouch is supplied by Gualapack (Castellazzo, Bormida, Italy). Leading Brands imported two new filling lines from Italy to fill the pouches at its plant in Edmonton, Alberta, Canada.

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